I spent an interesting Sunday morning recently helping a couple of my clients with their new venture, KidsKit4Less. This is a new brand of baby & children’s indoor market covering Essex and Suffolk. Although I’ve been helping for some time now with their website, KidsKit4Less.co.uk, Sunday’s assistance was much more hands-on. A successful morning all-round!

Much of the marketing for KidsKit4Less has been through social media. Given the well-defined target market of sellers and shoppers, integration with social media was a key element of the website design. Facebook and Twitter traffic has been particularly busy leading up to the market – all helping to establish the brand and the image in potential customers’ minds.